Ever think about who has to make those giant bows you see in commercials and in new car showrooms? They’re the specialty of a company in California. They supply the trademark bows you see in Lexus commercials, but they’ve produced the festive knots for a dozen other manufacturers, too.

Holiday sales are a vital part of the profitability of automobile manufacturers. The most visible push automakers put on occurs from roughly the Thanksgiving holiday through Presidents Day in February. Almost every automaker’s and dealership’s marketing plan falls back heavily on one image: Their newest models with a huge red holiday bow on top. As it turns out, those holiday bows have an interesting backstory.

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